Project Synopsis

Post-Print blends digital and analogue. A research project by visual designer Serafim Mendes exploring the synergy between augmented reality (AR) and graphic design as a more engaging experience for the user. Through the Post-Print app, interactive 3D content comes to life when a layer of depth and movement is added to the 2D printed design. The physical installation, a floating metal structure showcasing the posters on black lightboxes, designed and produced by Mecha Studio, is meant as a statement that raw materials and the virtual realm, like humans and machines, can coexist in creative, cultural and social interactions.